
Francesco Gelardi
CEO
Joelyn’s

Founded in 1996 by Francesco Gelardi, Joelyn started as a brand specializing in high-quality kitchenware. With a strong commitment to craftsmanship and durability, Joelyn quickly expanded its presence across Northern European markets. The brand became known for its premium household products, meeting the demands of customers who valued reliability and innovation in their kitchens.
As consumer needs evolved, Joelyn adapted. In 2010, the company expanded its product range to focus on personal-use items. This new direction aimed to create compact, convenient, and highly functional products tailored to modern lifestyles. Each product was designed to meet three core principles: superior quality, high utility, and portability.